As the year winds down, CHAGEE invites everyone to rediscover the gentle joy of connection. This December, CHAGEE celebrates the festive season with a cozy cup of Cocoa Oolong Milk Tea and the warm companionship of Sanrio’s Tanned Hello Kitty — a sun-kissed favourite across Asia whose radiant personality brings a comforting glow to the holidays.
Launching on December 12, this collaboration highlights the small, meaningful rituals that make the season special. It is an invitation to pause, savour the moment, and reconnect with the people who matter most.
A Cozy Cup Made for Holiday Joy
The centerpiece of the collaboration is the new seasonal Cocoa Oolong Milk Tea. Available for a limited time, it features:
- Premium Oolong from the UNESCO-listed Wuyi Mountains, known for its roasted, floral, and honeyed aroma
- Cocoa from Côte d’Ivoire’s Gold Belt, recognized as one of the most prestigious cocoa origins worldwide
This blend offers a comforting roasted fragrance at the first sip, followed by a smooth cocoa finish -– warm, velvety, and perfect for slow conversations or quiet moments after a long year.
Where Warmth Meets Whimsy
This year, CHAGEE partners with the Tanned Hello Kitty, a collectible favourite across APAC, celebrated for her irresistibly sunny personality. Tanned Hello Kitty was inspired by breezy, tropical afternoons, and the joy of living unhurried. She is warm, radiant, and comforting, a character who brings a little glow wherever she appears.
Her cocoa-toned look and gentle charm align beautifully with Cocoa Oolong Milk Tea. Both share the same cozy and familiar tones, and both invite a sense of comfort, rest, and togetherness. The pairing feels natural and festive, like two sources of holiday warmth coming together in one joyful cup.
"The holidays are a reminder that connection is one of the most precious things we have. With Cocoa Oolong Milk Tea and Tanned Hello Kitty, we wanted to create something that feels comforting, joyful, and familiar, the same way meaningful relationships feel," said Eugene Lee, Chief Marketing Officer at CHAGEE APAC. "At CHAGEE, we believe tea is more than a drink. It is a way for people to slow down, be present and create memories together. I hope this collaboration inspires moments of warmth that stay with our fans long after the season ends."
"Hello Kitty has always encouraged kindness and connection, and this collaboration with CHAGEE carries that spirit into the festive season," said Kohei Imai, COO, Sanrio Southeast Asia. "Tanned Hello Kitty's warmth and Cocoa Oolong Milk Tea's comforting character create a celebration of togetherness. We hope it brings fans joy and closeness throughout the holidays."
Festive Collectibles Made to Spark Joy
As part of the collaboration, CHAGEE introduces a special line of limited-edition merchandise inspired by the warmth of the season and the charm of Tanned Hello Kitty. Each item is designed to be cute, collectible, and gift-ready, making them perfect for holiday surprises or meaningful keepsakes.
The exclusive collection includes:
- The Snuggle Snap
- The Cuddle Sling
- The Plushie Charm
- The Mini Charm
Whether clipped onto a bag, carried as an accessory or shared with a friend, each piece adds a cheerful touch of Hello Kitty's sunny spirit to the festive season.
Philippines Holiday Activities
This holiday season, CHAGEE is bringing a little warmth and indulgence to the Philippines with the debut of its new Cocoa Oolong Milk Tea — a cozy blend that pairs the richness of cocoa with the elegance of fragrant oolong. Available in Regular (Php 159) and Large (Php 175) sizes, the drink comes dressed in limited-edition festive cup packaging and an exclusive thermal bag carrier.
To celebrate, CHAGEE is also releasing a lineup of seasonal bundles perfect for gifting or collecting:
Available from December 12:
- 2 Large Cocoa Oolong Milk Teas + complimentary Snuggle Snap
- 1 Large Cocoa Oolong Milk Tea + Cuddle Sling for PHP 874
Available from December 19:
- 2 Large Cocoa Oolong Milk Teas + Plushie Charm for PHP800
- CHAGEE App voucher bundle redeemable for a Mini Charm
CHAGEE will also bring the CHAGEE Loves Hello Kitty Pop-Up to the Trinoma Activity Center on December 19-21, transforming a 150-200 sqm space into a festive playground of photo moments, fun activities, and tea discovery. Guests will begin their journey by collecting a CHAGEE Holiday Passport before exploring a series of interactive stations—including a C-Pose Challenge with the giant CHAGEE Kitty inflatable to unlock Cocoa Oolong vouchers, a charming holiday photobooth, and a tasting station for the new Cocoa Oolong Milk Tea. Visitors may also enjoy crafting a CHAGEE Friendship Charm inspired by Hello Kitty and CHAGEE tea elements. After collecting stamps across the stations, guests head to the final Spin-the-Wheel zone for a chance to win exclusive Hello Kitty merchandise and drink rewards, completing a cheerful, family-friendly celebration of the season.
A Cozy Cup for Moments That Matter
At its heart, this collaboration is a reminder that the holidays are not about doing more. They are about feeling more, and embracing the quiet moments of joy that make the season gentle and meaningful.
Whether enjoyed quietly on your own or shared with someone special, Cocoa Oolong Milk Tea and Tanning Hello Kitty bring a gentle and sunny glow to the season, inviting everyone to slow down, connect, and cherish the small moments of joy that make the holidays feel truly meaningful.
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